Olivier RIGAUD

SEO

AD Référencement

Before iProspect, I worked at AD Référencement (SEO Agency - Lille - 6 employees) and I started working on client accounts.

I was in charge of the SEO strategy of the clients:

• On-page SEO & optimization of website structure (microformats, internal linking, etc.)
• Netlinking (elaborating the linking strategy, link exchanges, posting on link networks & directories)
• Keyword research
• Technical and marketing recommendations
• Performance monitoring & reporting (using Google Analytics & Excel)

Raid EDHEC

When I was webmaster of raidedhec.com, I realised on Google Analytics that Google was driving a lot of visitors to the website, so I wanted to increase the organic traffic. That's how I started getting interested in SEO.

Achievement: In 2 years, I multiplied the non-branded SEO traffic by 5, growing from 2,200 (2010) to 10,300 (2012).

Twenga

In Twenga (Price Comparator - Paris - 100 employees), I learned a lot in SEO with Philippe Yonnet (ranked 5th best SEO in France). I was reporting directly to him on SEO indicators and on several Panda-related issues. I also started practising netlinking (link exchange, blog comments, forums...).