Olivier RIGAUD
SEO Specialist @ Apple
Education
EDHEC Business School
- Master in Management
- MSc Entrepreneurship
- More details...
"Prépa HEC" (Entry exams preparation class)
A two-year class to prepare for the graduate schools of business.Scientific Baccalauréat
Mathematics specialisation
Professional experiences
iProspect UK
- Sept. 2014 - Today: SEO Strategy Executive
- Sept. 2013 - Aug 2014: SEO Analyst
AD Référencement
Twenga
Raid EDHEC
Competencies
SEO
Web Analytics
Web Development
- HTML
- CSS
- Javascript/JQuery
- PHP/MySQL
Software
- Excel
- PowerPoint
- Google Analytics
- Google Webmaster Tools
- Various SEO tools
- Excel
Languages
- French (native)
- English (fluent)
- Spanish (average)
Hobbies and other interests
Sports
- Running (competitions)
- Hiking
- Swimming
Litterature
- Boris Vian
- Jorge Luis Borges
- Haruki Murakami
- Albert Camus
Raid EDHEC
2009-2012
Raid EDHEC is a student association that organizes two major sports events every year: the Raid EDHEC (120 participants) and the Aventuraid (260 participants).
Website: raidedhec.com 
(25,000 visits/year).
Maintaining the website and designing new functionalities.
- Designed an online registration system for 100 participants and a timing system for 200 participants
- Designed a new Internet website and its back-office (www.raidedhec.com) - see below for SEO details
- Used the website as a live experiment to apply what I learned with Google Analytics and SEO (on-page optimization, creation of new sections of content, link building, etc.)
- Non-branded SEO traffic: 2,200 (2010) => 10,300 (2012)
Rebuilding the website from scrap was a big SEO challenge, but it was also a great opportunity to make some key optimisations:
- Make every title tags and descriptions customisable in the back-office
- Optimize the structure of the website
- Create a breadcrumb
- Create relevant content in a new section to target specific keywords
Connect with me!
(in English)
(in French)