Google Analytics
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Google Analytics is a tool that enables you to measure your website audience, your advertising ROI and your online sales.
I've been working a lot with Google Analytics and I really enjoy it.
Here are some examples of what I can do:
- Configuring Google Analytics for a website
- Advanced configurations: filtering data, tracking event, tagging URLs...
- Determine non-branded SEO audience
- Analyse which keywords are over/under-performing
- Analyse the user journey and the conversion funnel
- Make insightful dashboards with the essential KPIs
- Make real-time reports on a Google Drive spreadsheet
- Export the data on Excel to analyse it along with data from other sources (e.g. SAS, SEMRush...)